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2024 | 01. February

Hit n Roll Through the mall

Around 90 teams, equipped with protective gear and a dose of courage, took on the challenge of becoming oversized curling stones at Shoppi Tivoli.

Shoppi Tivoli was looking for an activation to engage visitors of their shopping center, with an emphasis on inclusivity for all ages and a connection to sports. JEFF took this brief and developed the game «Hit n Roll», allowing participants to try their hand as human curling stones.

The game was set up within Shoppi Tivoli itself, where participants sat on curling stones (with wheels) and were pushed by their teammates across a curling field. The game mechanics presented construction challenges, which were overcome with the help of the long-standing project partner Stammkraft. True to its name «Hit n Roll» the game and event were designed in a 50s Rock n' Roll look to convey the right vibe and complete the on-site experience.

In total, 90 teams, consisting of two to three people, played, and several thousand visitors watched throughout the day. Some teams were so enthusiastic that they participated up to three times. Yet, the maximum score has not been cracked. Another reason to give the visitors of Shoppi Tivoli another chance next year. In support of Swiss Disability Sports, Shoppi Tivoli donated CHF 100 per team to PluSport.

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